AR technology, if properly implemented, can be incorporated into the daily business life of non-tech companies

Shreeram Iyer Chairman and Group CEO of Prisma Global Limited

Take us through your initial journey while launching Prisma Global.

The journey has been incredible and we have gained a lot of confidence in market acceptability. We are on the verge of setting up our offices in the US, Middle East, South Africa and processing in Australia and partnership agreements for global market. In India we shall be setting up offices in Delhi, Bangalore, Hyderabad, Chennai and Pune.

Considering the ever growing number of IT solutions provider companies across the country, what were the roadblocks while starting out?

It was an experience to coordinate with the regulatory body and the process of setting up a closely held public limited company. The coordination and documentation was an essential aspect. The governance on ODI and ROC norms along with the compliance for the SPA, SHA and acquisition was itself a challenge. Funding and raising adequate capital was another challenge.

Please list the type of technical support that Prisma provides to its client base.

As we are providing the IR/AR software in the SAAS model (software-as-a-service), there is no need for direct technical support to the client or the end-user. The actual usage of the software is very elementary and similar to downloading and using any other simple app from the respective app stores.

Why did you choose to offer the function of augmented reality ?

AR was already present in multiple forms on higher end platforms, but with the advent of powerful mobile computing devices, it has become the next generation in providing additional content in a far more visually pleasing format. With our expertise in both IR and animation, it was an obvious technology platform to get into.

What is the future of AR technology in non-tech companies?

AR technology is a very potent and dynamic tool which can be used in multiple aspects of branding, marketing, training, support, hence if properly implemented can be eventually incorporated into the daily business life of even the non-tech companies.

According to you, what are the ongoing problems in this kind of technology? Non Technology aspirant companies have initial issue of relevance, but once they understand the implementation or methodology they too are keen.

Going ahead, what are the other solutions/technology you plan to offer? Explain.

We are also in the space of animation, gaming, data warehousing and communication devices for health care segment.

Word of advice for young tech entrepreneurs.

I presume technology entrepreneurs globally are in concurrence with the trends of the innovations – featuring and enhancing them shall be one of the best forms of entrepreneurship.

Headline ‘AR technology, if properly implemented, can be incorporated into the daily business life of non-tech companies’

Publication – Techgig.com

Edition – National

Date – September 7, 2013

Linkhttp://www.techgig.com/knowledge/AR-technology-if-properly-implemented-can-be-incorporated-into-the-daily-business-life-of-non-tech-companies-3654

Prisma plans 3 acquisitions in digital media space

Mumbai-based information technology solutions company, Prisma Global Limited, is on the look out for acquiring three companies in the digital media space at various intervals in the next three years, according to chairman and group CEO Shreeram Iyer.

“Since we already have products in our portfolio, which came in through the acquisition of Prisma Gmbh, what we are primarily looking at now are companies that are focussed on catering to other firms. We are open to acquiring companies in India and abroad for anywhere between $3 million and $5 million each,” he told Business Standard.

Prisma Global, had in August this year, acquired Prisma Gmbh, a German company focused on business intelligence, enterprise content and management systems, for euro 3.3 million (Rs 27 crore). The acquisition brings to Prisma the intellectual property of technologies developed by the German company.

Headline Prisma plans 3 acquisitions in digital media space

Publication – Business Standard

Edition – National

Date – September 25, 2013

Linkhttp://www.business-standard.com/article/companies/prisma-global-plans-3-acquisitions-in-digital-media-space-113092400382_1.html

Prisma Global plans 3 acquisitions in digital media space

Mumbai-based information technology solutions company, Prisma Global Limited, is on the look out for acquiring three companies in the digital media space at various intervals in the next three years, according to chairman and group chief executive officer Shreeram Iyer. “Since we already have products in our portfolio, which came in through the acquisition of Prisma Gmbh, what we are primarily looking at now are companies that are focussed on catering to other firms. We are open to acquiring companies in India and abroad for anywhere between $3 million and $5 million each,” he told Business Standard.

Prisma Global, had in August this year, acquired Prisma Gmbh, a German company focused on business intelligence, mobile solutions as well as enterprise content and management systems, for euro 3.3 million (approximately Rs 27 crore).

The acquisition brings to Prisma Global’s fold the intellectual property of technologies developed by the German company, including image recognition and augmented reality product Snap2Life.

Stating that Snap2Life, a technology that connects the printed communication to desired digital media paradigms for delivering measurable engagement to consumers, is already being used by companies like BMW, Volkswagen and Mercedes, Iyer said the product was seeing good traction in India as well.

Prisma Global is aiming at achieving global revenues of approximately Rs 60 crore this financial year, including Rs 40 crore from its German operations and the remaining from the domestic market, he added.

Headline Prisma Global plans 3 acquisitions in digital media space

Publication -http://www.smartinvestor.in/

Edition – National

Date – 25th September 2013

Linkhttp://www.smartinvestor.in/market/story-200703-storydet-Prisma_Global_plans_3_acquisitions_in_digital_media_space.htm

Date:

September 


Prisma plans 3 acquisitions in digital media space

Mumbai-based information technology solutions company, Prisma Global Ltd., is on the lookout for acquiring three companies in the digital media space at various intervals in the next three years. The company open to acquiring companies in India and abroad for anywhere between $3 million and $5 million each. Prisma Global, had in August this year, acquired Prisma Gmbh, a German company focused on business intelligence, enterprise content and management systems, for euro 3.3 million (Rs 27 crore). (Business Standard)

Headline – Prisma plans 3 acquisitions in digital media space

Publication – http://www.vccircle.com/

Edition – National

Date – 25th September 2013

Linkhttp://www.vccircle.com/news/others/2013/09/25/news-roundup-l-capital-asia-keen-exit-genesis-luxury

Date:

September