Amalgamating Print And Digital Media

AMALGAMATING PRINT AND DIGITAL MEDIA

Bill Gates once said “whoever controls images, controls minds”. Image recognition along with Augmented Reality is a new paradigm for advertising globally. Prisma Global, a company providing IT solutions, is set to change the advertising scenario in India with an application Snap2Life based on IR (image recognition) and AR (augmented reality). It is a technology where you use the mobile device for snapping or scanning an image to get desired output though our dedicated software and search engine.

Through image recognition along with augmented reality, any two-dimensional image whether a picture or the whole page in a magazine, newspaper or any print media can be linked to a corresponding web link, digital content or a three dimensional output.

Shreeram Iyer Chairman and Group CEO of Prisma Global, spoke to BW|Businessworld Online’s Poonam Kumar about Snap2Life and his future plan for setting up new offices Internationally.

How does snap2life work?
Snap2life is a product and service that amalgamates both print and digital media. It is one of the leading communication tools for various industries such as healthcare, advertising, marketing, branding, manufacturing, constructions to name a few, amid growing popularity of mobile Internet in urban India. Prisma Global with its 4G technology of ‘Image Recognition and Augmented Reality’ aims at highlighting the new wave in advertising and marketing space.

Please name a few companies using ‘snap2life’ technology
We have some the biggies in the industry using ‘snap2life’ in India and abroad. In Germany we have Streors, Coca-Cola, BMW, Mercedes, Otto, Ikea to name a few and Indian market started with DNA, Nirvana.

How much does it cost to use ‘snap2life’?
That’s not fixed. The cost varies and totally depends on the parameters and technology requirements.

How does Prisma work in different sectors?
Prisma has presence in various sectors and the way of working in each sector is different from each other. Prisma has a Vertical Centric Approach, we have dedicated resources and domain specialised professionals to cater to different segments.

How do you work with channel partners?
We have partnership with leading domain expert companies to cater to the market. Channel partners in Snap2life are media houses and for Medi-I-box, channel partners are the medical equipment distributors.

How does Prisma help SMEs acquire and implement high-end technology in a cost- effective manner?
We have segmented the utilisation of software in various parameters and segments to cater to SME and huge conglomerates

What is your strategy and growth plan for India?
We are initiating practices on KT (knowledge transfer) to clients and end-users via various strategies like live demo and social media and parallel to it, are also educating IR/AR knowledge to the end-owner, acquiring clients in the process.

What are your future plans? What is your projected revenue for the coming year on a half yearly basis?
We plan to expand ourselves across countries and grow. We plan to set up offices in US, UAE and Australia. We should cross approximately $2.5-3 million (Prisma Global Limted – India Operations) and approximately $8 million Prisma Global Limited – Global Operations by this year end.

What opportunities do you see in India? What is your structure in India?
Indian market has a huge potential with vertical and domain centric sales.

What is the total market size of this industry in India?
It’s a $27-billion market.

Link http://www.business-standard.com/article/economy-policy/csr-to-make-available-50-000-more-jobs-in-the-sector-experts-113101300181_1.html

Date:

June 


Prisma Global launches Snap2life

PRISMA GLOBAL LAUNCHES SNAP2LIFE

New Delhi, India, June 12, 2013: Image recognition along with Augmented Reality is a new paradigm for advertising globally. As, rightly stated by Bill Gates “whoever controls images, controls minds”. Through Image recognition along with Augmented Reality, any or every 2 dimensional image whether a picture or the whole page in a magazine, newspaper or any print media can be linked to a corresponding web link, digital content or a 3 dimensional output.
Snap2life – a breakthrough technology which creates a direct link between an image and the corresponding online content. This will prove to be a game changer as it is capable of connecting the printed communication to desired digital media, for delivering measurable engagement to consumers.
Its application in the automobile industry: The amalgamation of Augmented Reality (AR) and Image recognition (IR) allows the users to check the interiors and customize the colour of a car on phone. Basically get a full visual experience of the car even without visiting the showroom. This is an advancement of technology which provides the automobile industry with a creative means for connecting the real life showroom and the digital world. This technology enables imparting information to the customers in form of 3D images, about a product right from the comfort of their houses.
With the help of IR and AR technologies, the viewer is able to manually control a virtual image of the object using a smart phone. The consumer views a smart phone screen showing digital data controlled by the viewer’s manipulation of ‘markers’. The AR and IR technologies allow the viewer a more interactive experience, possibly leading to an improved retention of product information.
Its application in the construction industry: This technology constitutes a very promising new user interface concept for many applications and one such industry that will benefit tremendously from this is construction industry.Contractors and owners want to know what the project will look like before it is built. Imagine being able to actually step into your model virtually before the actual structure is built. Augmented reality is the next big technology that will help the construction industry go inside the design and visualize the building.

Link http://www.business-standard.com/article/economy-policy/csr-to-make-available-50-000-more-jobs-in-the-sector-experts-113101300181_1.html

Date:

June 


Exclusive interview of Mr. Sreeram Iyer talking about the document management being imperitive for SME’s

Exclusive interview of Mr. Sreeram Iyer talking about the document management being imperitive for SME’s

Document management, an area of considerable importance for businesses, is at a nascent stage in the country, with the advent of new and social media. There are a few companies working in this area, Snap2Life one among them.
A combination of IR (Image Recognition) and AR (Augmented Reality), Snap2Life is a technology platform wherein a mobile device can be used for clicking or scanning any picture to get the desired output though a dedicated software and search engine. “It is a breakthrough technology, which creates a direct link between an image and the corresponding online content. This will prove to be a game-changer, as it is capable of connecting the printed communication to the desired digital media, for delivering measurable engagement to consumers,” says Sreeram Iyer, Chairman and Group CEO, Prisma Global Limited, the firm behind Snap2Life, in an exclusive interaction with SupportBiz.

Edited excerpts from the interview:

Document management is very important in many industries. What value can be added to it by using technology?

Document management has been an important aspect of businesses, and has, of late, started seeing technology adaption at various levels. Gryphos, a Prisma technology platform, has been a great invention from the document management perspective. The platform was 10 years old when the Frauhofer Institute, the most prestigious European institute for technology, had started the Snaptz Project of resurrecting 20-year-old torn letters by using image recognition technology, verifying and then archiving them. This was one of the complex solutions used by the government to archive important data. Innovative technologies have always been used to protect and achieve data, which are now used in the form of hand-helds.

How is the awareness level among businesses regarding content-related technologies?

The awareness level among our targeted industry segments is quite good, and they are looking at technology seriously. Some entrepreneurs also come up with their ideas and innovative means to utilise technology in their business environment uniquely.

What are the key challenges that you face?

The biggest hurdle we foresee is from non-technology-aspirant companies. Such entrepreneurs often have initial issues in understanding the relevance of technology, but once they understand it and begin to implement it, they become keen on using it.

What are the business opportunities you witness for your organization?

India is a dream market for most global companies, predominately because of the sheer size of the market and the level of acceptance in the technology arena. Due to these facts, augmented reality will be a good new-age technology that can revive the diminishing print media and give the branding and advertising industry a new tool to explore.

How can the automobile industry be benefited by these tools?

Technology is constantly adding new dimensions to the automobile industry, and has developed techniques to create life-like experiences without having a physical product in front of one. This allows users to check out the interiors and customize the colour of a car on their phones. They can get a full visual experience of a car even without visiting a showroom. This advancement of technology has provided the automobile industry with a creative means to connect real-life showrooms and the digital world. This technology enables imparting information about a product to the customers, in the form of 3D images, in the comfort of their houses.

How did you incorporate this company? How has your business journey been so far?

Prisma Global Limited is a closely-held public limited company. We are a leading information technology solutions company, catering to various sectors. We specialise in providing IT solutions to the Image Recognition, Augmented Reality, Healthcare and Business Intelligence sectors, to name a few. Our domain expertise, technical excellence, and unique culture help clients build tomorrow’s enterprise and have a dedicated Excellence Centre, predominantly catering to business intelligence.

Our journey so far has been incredible. We have almost our entire prospect range giving us additional utility and applications in their domain vertical or industry segment, which has given us loads of confidence about our market acceptability. We are on the verge of setting up offices in the US, Middle East and South Africa, and are processing partnership agreements in Australia. In India, we shall be setting up offices in Delhi, Bangalore, Hyderabad, Chennai and Pune for POS for our customers.

Linkhttp://www.supportbiz.com/articles/top-story/document-management-imperative-smes-sreeram-iyer.html/

Date:

June